In the post-debate spin room, James Kotecki asks political visionary Joe Trippi “What’s next? What’s after YouTube?” Trippi, the former Howard Dean campaign manager and current strategist for John Edwards, says think mobile: “Text messaging, something on the cell phone . . . is going to be the next wave of real change.”
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Joe Trippi, who just announced that he’s joining the campaign of John Edwards, speaks with Jeff Jarvis at the Radio Television News Directors Association/National Association of Broadcasters convention in Las Vegas, giving you a good idea how he’ll use YouTube now that he’s back in the presidential race:
If the revolution is not going to be televised, will it be YouTubed? I ask. “It will definitely be YouTubed,” Joe says.
He argues that the candidates’ videos to date are all too scripted and he suggests how they should be using the medium.
At the National Association of Broadcasters/Radio Television News Directors Association convention in Vegas, in a panel on which I appeared (along with moderator Chris Matthews, Joe Trippi, NBC News head Steve Capus, conservative blog/radio host Hugh Hewitt, and others) a political media man — who, unfortunately, didn’t give his name — came to the microphone and made these two surprising pronouncements:
* He is radically shifting his campaign spending. Like every campaign, he said, he was in the habit of spending 80 percent of his money on TV. But now he is spending 60 percent of his money online. If he’s not alone, that’s huge. It could mean that money matters less; the internet is a helluvalot cheaper than TV. And it certainly could hurt the ad revenue of local stations and news networks.
* He said the reason he came to the NAB and this session was to learn how to make political commercials that don’t look like TV commercials. People don’t trust that slickness, he argued. The rougher it is, the realer it is.
* At the same session, Trippi said that the Hillary Clinton 1984 commercial was viewed 4 million times on YouTube but probably 50-60 million times with broadcast included. A message that clicks can be made for nothing and seen by the nation.
Maybe the revolution won’t be television after all.
