ParkRidge47, aka Phillip de Vellis, the guy who made that Hillary attack ad, is interviewed on video by YouTube’s editor of nesws and politics, Steve Grove. Good idea for making news on YouTube (and an interesting format: the asynchronous webcam interview).
de Vellis gives the geeky details: which machine and software he used to make it (he’s a Mac guy; I’ll be lots of Obama fans are). He says he picked the 1984 commercial to mash because he’s an Apple fan. It sounds as if he wanted to promote Apple more than Obama. I’d have thought his first point would have been ideological but, no, it’s geekological.
He argues that he didn’t think it would go viral: “I’m really stunned by the attention it got. I thought it was pretty cool when I did it and that it would get passed around on some progressive blogs. But I had no idea it would be shown on TV.” I think that’s a bit disingenuous; everybody who makes a YouTube video thinks it might just go viral.
Asked what he thinks the impact of the video is, he feints. “I’ll leave that to other people to decide.” He explains his anonymity as a matter of employment and defends the American tradition of anonymous speech, savoring the moment when he points out that 1984 was written by George Orwell, which was a pen name. But he says he understands why, when something gets this big, people want to know who’s behind it. “In this case, the system worked.”
What’s most telling, in the end, is the banality of it: He’s not, as it turns out, a slick operative with a master plan. He’s a geeky guy with the skills (and talent) to say what the heck and make something that amuses him. Oh, it might change the election and the world? That’s cool.
: MORE: Micah Sifry at TechPresident is impressed.
It’s as if he’s on a publicity tour. He also speaks with PoliticsTV:
He says there that he made the ad because he was frustrated the politicians were using the internet like TV, to broadcast, when they should be interacting with voters. “A pretend conversation isn’t enough.” Amen to that. I’m not completely sure how an anonymous attack furthers the conversation, but I agree with this argument nonetheless.
de Vellis argues that supporters should be making videos more than campaigns. So much for controlling the message.
He says that anybody could do what he did in their living room and he made it in just a couple of hours. He seeded it to just a few progressive blogs after he made it and it exploded to hundreds of thousands of views and then a San Francisco Chronicle reporter wrote a “too flattering” story and then it took off and caused more online links and, in turn, more media.
He declares that politics has changed. It is no longer in the hands of the powerful but is in the hands of ordinary citizens. Well, it’s getting there.
