While Hillary Clinton has promised to release a series of issue-oriented videos - starting with Iraq - and the John Edwards site features a clip laying out his Health Care plan, BarackTV is sticking with what’s working: Obama-mania.

Here’s one of the campaign’s latest videos: “Word on the Street,” shot in Concord, New Hampshire. Regular folks (including a couple of guys originally from Kenya, home of Obama’s father) tell us how excited they are to meet the candidate, how they like his grassroots approach, how he appeals to both Democrats and Republicans, how he answered the “difficult” questions (not in this clip, unfortunately), and on and on.

Since declaring his candidacy, all the official Obama campaign videos show us animated (yet earnest) citizens and cheering crowds, along with Obama delivering his standard inspirational message - which he does damn well, as even his opponents acknowledge.

So, if you’re the rock star candidate, why not ride this train as long as you can. Iowa and New Hampshire are in the spotlight now, of course, but raising money nationally is the first real primary test. And Obama-Lite is playing well in that important race. Plenty of time for staking out real positions on real issues. Isn’t there?