I wonder whether, quietly, Barack Obama is to become the first candidate elected by the internet.
It’s not as if he has been all that aggressive in his internet strategy. That is, he has been no more and probably less disruptive in his online tactics than Howard Dean was. But I wonder whether it is the internet that has brought together the factors that are making him victorious.
First, the higher turnout among young people in Iowa — and, it appears, New Hampshire — is being credited as a key factor in his win(s). It has been said plenty of times that young people may get excited about a candidate but they don’t show up. Now they’re showing up, not only to vote but to jam public events that show the mo’. What’s different this time? It could be some magic potion of Obama as Pied Piper, but I think the change may well be the internet. He spoke to young people on their turf and they responded. They made it a point to befriend the bejesus out of him on MySpace and Facebook — they made that their own crusade — and I think media and political strategists thought that was cute but didn’t understand the full power and impact of that. It’s significant that one of Obama’s advisers is a founder of Facebook, Chris Hughes.
This leads to the second factor: the organizing power of the internet. To hell with the phone bank and campaign office downtown. And to heck with rallies, for that matter. The internet is the greatest organizational tool ever and both the campaign — and, importantly, the citizens themselves — used it to organize supporters to get out and support.
Third, of course, is money: It’s not just that Obama raised a helluva lot of money. It’s far more important, of course, that he raised it from a helluva lot of people. But what’s really important in that is that those people felt invested in Obama and his campaign. Yes, he got lots of money to pay for commercials. But what he really got was citizens with an equity stake in his victory. That wasn’t being done before Howard Dean showed how to raise money online and Obama made brilliant use of it.
There are, of course, other factors. The fact that older voters — like me — are the ones favoring Clinton shows that we hold nostalgia for the Clinton years, but young people have no fond memories of the era; they’re too young. I thought that Clinton ran a flawless campaign at the start but now it turns out to be flawed. I do think the media have from the start made Obama their darling and the mo’ was there for him to grab. See my post in April showing how the coverage of him was out of proportion to the polls. You could argue that the media were merely more in touch than the polls but I don’t think so; I believe Obama’s rise became a self-fulfilling prophecy that only he could screw up — and he didn’t.
It would be unwise to count Clinton out yet. She is smart and experienced and tenacious. And Obama is inexperienced and can mess this up. But as a Clinton supporter, I’ll concede the trajectory here.
My point is that as we analyze this fairly incredible and rabid shift in power between the two candidates, I haven’t heard the internet being given the credit I think it may deserve. And that’s not because he ran the campaign on the internet; no one will call him the internet candidate. It’s because he used it to speak to the right people and in ways that weren’t noticed or understood by big media. What do you think?
(Crossposted from Comment is Free)
