The Washington Times says McCain is stomping Obama in YouTube views. It’s called the Paris Hilton Gambit:

Paris Hilton may think John McCain is just a “wrinkly white-haired guy,” but the Republican presidential candidate apparently has figured out the younger generation just fine. Over the past two weeks, his “celebrity” attacks have stomped Democratic presidential opponent Sen. Barack Obama in YouTube hits.

Mr. McCain has pumped out a series of brutal yet entertaining attack ads and Web videos mocking the press and Mr. Obama, and the combination of wit and insult has pushed his YouTube channel to the sixth most watched on the site this week. Mr. McCain has beat Mr. Obama’s channel for seven straight days and 11 of the past 14 days, in a signal he intends to compete for the YouTube vote.

That is a giant reversal. Mr. Obama had been quadrupling Mr. McCain’s YouTube views and beat him every day since February, according to TubeMogul, which tracks online video viewing.