In his first general election ad, Barack Obama (lapel flag pin in place) tells his story — he’s a family guy, he was raised by Kansas white folks, he’s got “heartland” values, he worked hard to get a good education, he cares about people and he loves America, dammit.

Sound Bite: “If I have the honor of taking the oath of office as president, it will be with a deep and abiding faith in the country I love.”