We’ve had photo ops and press ops and now we have YouTube ops. Here’s Elizabeth Edwards giving pencils and stuff to a deserving school in New Hampshire. You can hear the click of cameras. You see a microphone with a number on it. But it’s also an opportunity for the campaign to look good, of course. I wonder how much YouTube will now factor into campaign scheduling: rather than just sending a video camera along, will they decide to do events because they can have a video camera there?
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At first glance before my second cup of coffee I thought the title was “YouTube oops,” which of course are much more fun.
Candidates already did plenty of things for still cameras, and then TV cameras, that are arbitrarily wedged into their schedules for the purposes of looking good, or in some cases, just ordinary. YouTube is just the next thing to exploit*. The other day I watched a news clip about these Gomez brothers down in Miami who might be deported after living their whole lives here, and all of the b-roll was them tossing a football around in the Miami summer heat. You know that was the news crew’s suggestion to do that: “Here boys, go toss the ball around, and look how average and American and just like us you look!” As I’m sure John Edwards’s press secretary knows it made great footage to toss the Nerf football around with his son at the park in Charleston (and plenty of the stories were quite detailed in their description of said neon Nerf football), looking just like John Q. Public, while fifty feet away Joe Biden bought an Italian ice; see me eat Italian ice like you!
Although in that heat I’d rather have been eating lemon ice than throwing a ball around.
*Though I suppose the YouTube advantage is that even more, not-as-exciting (as football tossing?) b-roll can be distributed when the local evening news won’t bite and send a crew. That then reminds me of the great quote buzzing around here in Atlanta now, from Mario Page by way of our own Amani Channel (My Urban Report): “Let’s just shoot it, and if they want it, I’m sure they’ll pay us for it. If not, let’s put it on YouTube.”