Here's an excerpt of a much longer post at Buzzmachine analyzing the findings of a new Pew Research Center survey on Americans' attitudes toward news media. Relevant to PrezVid is the growing political divide over media and the impact of Fox News on media attitudes: The growing political divide over the media Pew found a growing partisanship in views of media. In 1985, we were unified with strong favorable opinions of network news: 88% of Republicans and independents and 92% of Democrats rated TV news favorably. Today, that's only 56% favorable for Republicans, 70% for independents, and 84% for Democrats. Same story for the national papers: Democrats' favorable ratings fell from 85% to 79%, independents from 80% to 60%, Republicans' from 79% to a very grumpy 41%. This pattern -- the growing divide -- holds, of course, in specific views of media behavior. Is the press too critical of America? 63% of Republicans say yes vs. only 23% of Democrats. Does the press hurt democracy? 48% of Republicans say yes vs. 28% of Democrats. Are media politically biased in their reporting? 70% of Republicans vote yes vs. 39% of Democrats (and, for comparison, 61% of independents... to me this indicates that "bias" means "disagrees with me"). Is the press liberal? Guess what: 75% of Republican say yes vs. 37% of Democrats. This divide also shows in the parties' view of press performance. Are stories often inaccurate? 63% of Republicans say yes vs. 43% of Democrats. Note that in all these cases, the split is much greater than in 1985. The Republican-Democrat gap, as Pew calls it, grew from 9 to 40% in their views of whether the press is critical of America, from 6% to 20% over whether the press hurts America, from 6% to 31% over the question of political bias. These tribes are growing farther apart. Why? Read on. . . . Fox News, the great negativity machine The Fox News tribe is markedly more critical of media and I don't think that's just because media are criticizing Bush and because Republicans -- who, not surprisingly, outnumber Democrats 2-to-1 among Fox viewers -- have long thought media to be biased and liberal. I think it's because Fox News is inherently negative and is effective at spreading that negativity. You'll find some justification for that view in the Pew numbers. 63% of the Fox tribe -- that is, viewers who count Fox as their main source of news -- believe that news media's stories are often inaccurate vs 46% of CNN viewers and 41% of network news viewers. Foxers say that the news media are too critical of America: 52% of Fox viewers say that vs. 36% for CNN viewers and only 29% for network news viewers. Are media unfair to George Bush? 49% of Foxers say yes vs. only 19% of CNNers and 22% of network people. Are media politically biased? 54% of Foxers vote yes vs. 46% of CNNers and 42% of network viewers (note again that this is a widely held view). Now getting to views of specific media, only 39% of Fox viewers think favorably of the national papers vs. 69% of network viewers. That's 72% vs. 83% for local daily papers, 59% vs. 87% for network TV news, 81% vs. 86% for local TV news. More evidence for this Fox-negativity theory: CNN viewers are more favorable to Fox than Fox viewers are to CNN. That tells me that CNN viewers are nicer or at least less grumbly. They see the world through rose-colored TV lenses. The numbers: 79% of CNN viewers rate Fox favorably while 55% of Fox viewers say the same thing about CNN. The divide over cable news carries into other media tribes. Says Pew: "Dislike of both major cable news networks runs notably high among Americans who count newspapers and the internet as tehir main sources of national and international news. One-third of people who count on the internet for most of their news express an unfavorable view of Fox, and roughly the same number (31%) feel negatively toward CNN." Pew adds that the polarized views of Fox and CNN, not surprisingly, "are most prevalent at the ideological extremes -- conservative Republicans and liberal Democrats." Now here's the interesting bit: Pew looked at "Fox-ified Republicans" -- that is, data show that "being a Republican and a Fox viewer are related to negative opinions of the mainstream media. . . . Republicans who count Fox as their main news source are considerably more critical than Republicans who rely on other sources." Specifically, 71% of Fox-ified Republicans hold unfavorable views of the n national papers vs. 52% of Republicans in other media tribes and 33% of nonRepublicans. Note, by the way, that only 28% of Republicans are Fox-ified. That's an important political stat. That may be how the Democrats justified snubbing the Fox presidential debates, but I still say that was short-sighted.