The French do it right
Published by May 1st, 2007
In France, socialist candidate Ségolène Royal just debated third-placed finisher and possible kingmaker Francois Bayrou on TV. Go to the networks' sites and they not only put up the video of the debate but they do so on a blog via a video sharing site -- the YouTube of France, DailyMotion -- so blogs like this can embed it, making it one of the top viral videos on the internet.
The participants themselves use this to embed the debate on their official sites -- Royal's blog here, Bayrou's blog here, where, at latest count, there were 1,350 comments, putting the debate -- and the network -- in the thick of the democratic discussion.
MSNBC could learn a few lessons from the French.
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For this and other reasons we should be watching France closely, if interested in Media 2.0 developments. They have a cultural affinity with what the call ‘l’audiovisuel’…
The Lumière brothers on the eve of the twentieth century…
The Scopitone videoclip jukebox in the fifties…
The New Wave at the same time, Godard doing his dolly shots sitting in a wheelchair with the camera hand-held…
The Minitel, a national pre-internet network (okay, minimally visual)…
We should keep our eyes open for ‘Journalistes Electroniques’ `la Rosenblum delivering stuff which reminds us that chic rhymes with geek!
We created, for a French local newspaper (Le Dauphiné Libéré), the first website mixing articles from professional journalists and from citizens. It’s name : quelcandidat.com (which candidate). It is a website for and about the French elections. Everything can be commented.
It has been a big hit. Launched in february 2007, we have passed the 1,6 million unique visitors and 17 million pages view in 3 months.
It has been very interesting to launch this national new political brand with a local newspaper, and that in a highly competitive market.
The key of the success has been our political match maker. The candidates answered 25 questions, then everybody could take the tests to see with which candidate he or she matched. More than 1,2 million tests have been taken so far. Have a look : http://www.quelcandidat.com
They did also a good article about it in The Economist: http://www.economist.com/blogs/certainideasofeurope/2007/04/hunting_for_answerhttpdebateec.cfm
Excellent! Thanks Jeff, that is great to see. It is certainly a more enlightened use of the material.
I would like to see the UK Parliament site http://www.parliamentlive.tv enable more flexible use of video/audio of parliamentary debates. Currently they archive all proceedings for 28 days, but why stop there? Surely the public purse could stretch to the server costs (or it could offload them by having its own YouTube channel). If it provided embeddable video direct from parliament.tv, people could use it freely, and it would encourage traffic back to the site where people could learn more about our democracy.
Number 10 and the BBC are doing quite well producing podcasts and video podcasts of debates, especially Prime Minister’s Questions, but they could go further to enable people to embed/mashup material, and to provide a means of linking to people using it on other sites. That could provide the basis for a wider conversation between parliament and electors.
Number 10 PMQs video page
BBC PMQs video podcast
BBC Parliament
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