At the National Association of Broadcasters/Radio Television News Directors Association convention in Vegas, in a panel on which I appeared (along with moderator Chris Matthews, Joe Trippi, NBC News head Steve Capus, conservative blog/radio host Hugh Hewitt, and others) a political media man — who, unfortunately, didn’t give his name — came to the microphone and made these two surprising pronouncements:
* He is radically shifting his campaign spending. Like every campaign, he said, he was in the habit of spending 80 percent of his money on TV. But now he is spending 60 percent of his money online. If he’s not alone, that’s huge. It could mean that money matters less; the internet is a helluvalot cheaper than TV. And it certainly could hurt the ad revenue of local stations and news networks.
* He said the reason he came to the NAB and this session was to learn how to make political commercials that don’t look like TV commercials. People don’t trust that slickness, he argued. The rougher it is, the realer it is.
* At the same session, Trippi said that the Hillary Clinton 1984 commercial was viewed 4 million times on YouTube but probably 50-60 million times with broadcast included. A message that clicks can be made for nothing and seen by the nation.
Maybe the revolution won’t be television after all.
Jeff, how come you label Hewitt’s conservative in the list above but do not label Matthews and Trippi as liberals or highlight the liberal tendencies of NBC?
To be more precise, let’s say the revolution will not JUST be televised. TV isn’t going away. And video on the Internet is in its infancy. The next few years will be great.
I asked the same question when reading this. Thank you for pointing that out. Have you read “Bias” It sound like you already have, but if not it’s a great book.
This topic is quite trendy on the Internet at the moment. What do you pay the most attention to while choosing what to write ?
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