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YouTube, campaign ads, and local TV at Sibutramine Prices - FDA Checked Pharmacy



YouTube, campaign ads, and local TV

Over at Buzzmachine, David Johnson leaves a provocative comment on the impact of YouTube on local TV stations if and when political advertising migrates online:
there’s a big elephant in the room on viral video for politics. youtube could be for local broadcast what craigslist is for newspapers. most local broadcast stations desperately need political advertising to stay in the black. if the advertising pie doesn’t expand and dollars are shifted out of mainstream broadcast to online — as we’re seeing elsewhere already among major advertisers — this could have a serious impact on bottom lines at struggling affiliates.
Local affiliates are already facing a bleaker future than they'll breath out loud because when the internet grows to become the dominant means of distribution, their value as distributors only shrinks. I hadn't thought of political advertising as their Craigs List but I think he has a point. All political advertising won't migrate online yet because the audience on broadcast is bigger and campaigns are inherently conservative. But there will be a point of no return.

1 Response to “YouTube, campaign ads, and local TV”


  1. 1 Carey Lundin Mar 30th, 2007 at 10:51 am

    Right now every network is rushing to the Internet. The internet is both a dream come true and a nightmare as it steals away viewers and reduces TV viewership. But for politicians, youtube and other social networking sites are just another way to broadcast their message, it’s free media they don’t have to earn. It’s street cred with younger audiences for now. But that can turn. Witness the success of the Hillary Big Brother ad. Because of the internet, it has already achieved the broadcast power of the Swiftboating spot. If networks were smart, they would start to embrace the internet as their online channels. Make no mistake, television right now rules, but that day will come to an end when the phone, TV and computer merge seemlessly.

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