Published by Jeff Jarvis February 18th, 2007 Tags: advice, mccain, show.
The latest PrezVid show offers advice for John McCain, who unveiled his new web site this weekend with new videos.
McCain's videos may be ready for prime time, but not for YouTube. He doesn't speak directly to those of us who are clicking; he speaks off-camera, as if this were an interview, or he speaks through music and polished production, as if this the video were intended for the giant screens at a nominating convention. He doesn't yet understand that this is a conversation, one-on-one. He appears on an antiseptic, white background, nothing like the homey atmospherics of other candidates' videos; it's as if he's trying out for Star Wars, not the White House.
But McCain has one good idea: He solicits questions for his virtual town hall via YouTube. This means that -- unlike in Hillary Clinton's tete-a-tetes -- we will get to see which questions he has the guts to answer and which not. I wonder whether they realized that.
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