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]]> http://prezvid.com/2007/02/05/9/#comment-17 Why PrezVid? at PrezVid Sat, 24 Feb 2007 22:14:04 +0000 http://prezvid.com/2007/02/05/9/#comment-17 [...] First, almost every one of the presidential candidates is using YouTube and internet video to open up a new channel to voters. As I said in my Guardian column, this is an eye-to-eye medium that lets the candidates speak directly to individuals on a small screen instead of from a big platform. It lets them control the message and set the agenda and tone. It enables them to bypass the soundbiting of network news (yes, the messages are still short, but you can say a helluva lot more in two minutes than in 10 seconds and you can control what is said). [...] [...] First, almost every one of the presidential candidates is using YouTube and internet video to open up a new channel to voters. As I said in my Guardian column, this is an eye-to-eye medium that lets the candidates speak directly to individuals on a small screen instead of from a big platform. It lets them control the message and set the agenda and tone. It enables them to bypass the soundbiting of network news (yes, the messages are still short, but you can say a helluva lot more in two minutes than in 10 seconds and you can control what is said). [...]

]]> http://prezvid.com/2007/02/05/9/#comment-16 BuzzMachine » Blog Archive » Why PrezVid? Sat, 24 Feb 2007 22:13:38 +0000 http://prezvid.com/2007/02/05/9/#comment-16 [...] First, almost every one of the presidential candidates is using YouTube and internet video to open up a new channel to voters. As I said in my Guardian column, this is an eye-to-eye medium that lets the candidates speak directly to individuals on a small screen instead of from a big platform. It lets them control the message and set the agenda and tone. It enables them to bypass the soundbiting of network news (yes, the messages are still short, but you can say a helluva lot more in two minutes than in 10 seconds and you can control what is said). [...] [...] First, almost every one of the presidential candidates is using YouTube and internet video to open up a new channel to voters. As I said in my Guardian column, this is an eye-to-eye medium that lets the candidates speak directly to individuals on a small screen instead of from a big platform. It lets them control the message and set the agenda and tone. It enables them to bypass the soundbiting of network news (yes, the messages are still short, but you can say a helluva lot more in two minutes than in 10 seconds and you can control what is said). [...]

]]> http://prezvid.com/2007/02/05/9/#comment-8 Jeff Jarvis Launches New Site on the "YouTube Campaign" » The Bivings Report Mon, 19 Feb 2007 18:42:58 +0000 http://prezvid.com/2007/02/05/9/#comment-8 [...] I’m not sure whether I’m the first or last to notice this, but Jeff Jarvis of Buzz Machine has launched a new blog (Prezvid.com) dedicated to what he calls the YouTube campaign.  Prezvid has been added to my feed reader.  [...] [...] I’m not sure whether I’m the first or last to notice this, but Jeff Jarvis of Buzz Machine has launched a new blog (Prezvid.com) dedicated to what he calls the YouTube campaign.  Prezvid has been added to my feed reader.  [...]

]]> http://prezvid.com/2007/02/05/9/#comment-6 BuzzMachine » Blog Archive » PrezVid: Some video advice for McCain Mon, 19 Feb 2007 18:06:31 +0000 http://prezvid.com/2007/02/05/9/#comment-6 [...] McCain’s videos may be ready for prime time, but not for YouTube. He doesn’t speak directly to those of us who are clicking; he speaks off-camera, as if this were an interview, or he speaks through music and polished production, as if this the video were intended for the giant screens at a nominating convention. He doesn’t yet understand that this is a conversation, one-on-one. He appears on an antiseptic, white background, nothing like the homey atmospherics of other candidates’ videos; it’s as if he’s trying out for Star Wars, not the White House. [...] [...] McCain’s videos may be ready for prime time, but not for YouTube. He doesn’t speak directly to those of us who are clicking; he speaks off-camera, as if this were an interview, or he speaks through music and polished production, as if this the video were intended for the giant screens at a nominating convention. He doesn’t yet understand that this is a conversation, one-on-one. He appears on an antiseptic, white background, nothing like the homey atmospherics of other candidates’ videos; it’s as if he’s trying out for Star Wars, not the White House. [...]

]]> http://prezvid.com/2007/02/05/9/#comment-4 PrezVid Show: Advice for McCain at PrezVid Mon, 19 Feb 2007 02:11:34 +0000 http://prezvid.com/2007/02/05/9/#comment-4 [...] McCain’s videos may be ready for prime time, but not for YouTube. He doesn’t speak directly to those of us who are clicking; he speaks off-camera, as if this were an interview, or he speaks through music and polished production, as if this the video were intended for the giant screens at a nominating convention. He doesn’t yet understand that this is a conversation, one-on-one. He appears on an antiseptic, white background, nothing like the homey atmospherics of other candidates’ videos; it’s as if he’s trying out for Star Wars, not the White House. [...] [...] McCain’s videos may be ready for prime time, but not for YouTube. He doesn’t speak directly to those of us who are clicking; he speaks off-camera, as if this were an interview, or he speaks through music and polished production, as if this the video were intended for the giant screens at a nominating convention. He doesn’t yet understand that this is a conversation, one-on-one. He appears on an antiseptic, white background, nothing like the homey atmospherics of other candidates’ videos; it’s as if he’s trying out for Star Wars, not the White House. [...]

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